1889 – Daimler Showcases the First Car in Paris
In 1889, Gottlieb Daimler exhibited exhibited his first car to be shown in Paris at the Paris World Exhibition. While the event is well known for the debut of a much larger attraction, the Eiffel Tower, Gottlieb did his best not to be outshone-literally! He lined his booth with 30 light bulbs connected to a home built generator to attract people to his stand. At the time, both electric lighting and the automotive were quite new. The vehicle became known as the wire wheel car and featured several engineering feats, including a twin cylinder V-engine and a four speed transmission.
1906 – The First Targa Florio Is Held
In 1906, the inaugural Targa Florio took place on the mountainous roads of Sicily. Founded by Vincenzo Florio, the race quickly became one of the most challenging and prestigious endurance events in motorsports. Known for its narrow roads, sharp turns, and demanding terrain, the Targa Florio tested both driver skill and vehicle durability, helping push automotive innovation in the early 20th century. Alessandro Cagno, pictured above at the wheel, won the inaugural event. (Author’s note: I wrote an episode of Past Gas for Donut Media on the history of the Targa Florio. Watch it below.
1928 – Chrysler Launches the DeSoto Brand
On May 6, 1928, Chrysler introduced the DeSoto marque as part of its expanding lineup. Positioned between Plymouth and Chrysler, DeSoto offered stylish, mid-priced vehicles aimed at a growing American middle class. The brand would go on to enjoy decades of success before being discontinued in 1961, becoming another chapter in the evolving structure of American automotive brands.
1935 – Alfa Romeo Triumphs at Brooklands
In 1935, Luis Fontas drove an Alfa Romeo 2.3 to victory at Brooklands, winning the JCC International Trophy. The win highlighted Alfa Romeo’s dominance in pre-war motorsports and showcased the performance capabilities of its advanced engineering. Brooklands, one of the world’s first purpose-built racing circuits, served as a proving ground for speed and innovation during the early days of racing.
